In the digital era, the power is in the hands of the consumer.
Businesses are having to pivot their strategies to incorporate customer-centricity. Your website will — in all probability — be a user’s introduction to your services, so it’s crucial your ‘digital storefront’ is aligned to a this strategy.
So how do you cut through the competitive clutter? For starters, your website, or WordPress theme needs to be eye-catching, intuitive and informative (it takes just 2.6 seconds for a user’s eyes to settle on website’s key areas). It also needs to be optimised for speed and intuitive browsing. There’s a greater chance that prospects will bounce if these criteria aren’t met.
But websites take time to develop, and many small-to-medium enterprises lack the budget to create one from scratch. This is where WordPress and its plethora of themes come in. “WordPress themes are incredibly powerful. But, as with every web design project, a theme is more than color and layout. Good themes improve engagement with your website’s content in addition to being beautiful.” — WordPress.org.
Let’s get into why they’re ideal for businesses looking to launch, nurture and grow their services online:
Uncomplicated, quality code
WordPress themes can be lightweight on code, more efficient and quicker to load. Without a bloat of features, you’re giving visitors a better experience and saving on maintenance costs in the future. You’re also assured of quality code that’s founded on a solid infrastructure. This is because a reputable custom WordPress theme developer understands the nuances of developing for the platform.
A design that aligns with your vision
You know your business better than anybody. With a WordPress theme, you can tailor your website to reflect your vision. Well-delivered copy and sleek visuals pull users in and position your products and services as leading, premium solutions. There are countless customisable themes to choose from, each offering distinct design and personalisation features.
WordPress themes are cost-effective
The cost of building a website from scratch versus using a WordPress theme can be night and day. Marketplaces like ThemeForest bare testimony to the number of products and pricing options available, allowing users to choose from an embarrassment of riches. Additionally, WordPress themes are priced according to the features they offer. Products with more plugins and features are more expensive, while simple themes are comparatively cheaper (or even free).
Harness the power of SEO
It’s impossible to ignore the significance of search engine optimisation (SEO). Effective keyword use can drive a greater amount of users to your website with content that’s relevant to them. WordPress themes simplify SEO in the following ways:
- Metadata customisation is simple, allowing you to craft keyword-optimised titles, descriptions and URLs.
- WordPress themes tend to have faster loading times, so they rank higher on major search engines.
- WordPress themes boast a link structure that’s familiar to Google. This gives your website a better chance of being indexed for higher ranking.
Customer support is fast and attentive
If you choose a WordPress theme developer with a demonstrated commitment to quality, you’re all but guaranteed excellent customer service. This means that if you run into any problems, specialist advice is just an email or LiveChat away.
Improved conversion rates
WordPress and its themes are built with simplicity and usability in mind. This is important because a beautiful, intuitive website improves conversion rates and promotes customer retention. Why? A person is more likely to return to a website that delivers a seamless experience than one that’s buggy and unappealing.
We use WordPress to craft gorgeous, high performing themes
In addition to beautiful design, Kaira creates intuitive, fast and high-performing themes for WordPress. Since 2010, we’ve specialised in web design and development that’s crafted to the latest coding standards:
- We code our themes to WordPress.org’s strict standards.
- Our themes are flexible and customisable.
- They’re built to be fully responsive across all devices.
- We offer free and premium support for all of our themes and plugins.
- Build anything from a blog to a full eCommerce store with our premium WordPress plugin integrations.
To get a taste of what we offer, download our new theme, Overlay. If you’d like to see the full spectrum of our creations, click here.