WooCommerce is the internet’s biggest eCommerce platform, with over 2.9 million websites making use of its services (as of January). Additionally, 22% of the top 1 million sites employing eCommerce are doing so with WooCommerce, in comparison to Shopify’s 18%. Buoyed by that impressive market share, a thriving catalogue of both free and paid plugins has arisen to give WordPress’s WooCommerce the juice it needs to perform even better.
Let’s get into our list of what we recommend as 2019’s Top 10 defining WooCommerce plugins:
By default, WordPress uses the PHP mail function to send emails. Problems arise, however, when WordPress hosting services aren’t optimally configured for sending PHP emails. By reconfiguring WordPress to use a proper SMTP provider when sending emails, WP Mail SMTP by WPForms picks up the slack and boosts email deliverability through authentication. A must have in our list of WooCommerce plugins.
Gone are the days of having to create child themes and add separate WooCommerce plugins to customise and edit WooCommerce ‘Add to Cart’ button texts, labels, or design elements. WooCustomizer is your answer to simple WooCommerce store personalisation. It offers a plethora of built-in WordPress Customizer settings for editing that allows you to see changes as they happen in real-time. WooCustomizer is packed with features:
- Users can add useful elements such as product sales statistics, sold out banners, and badges displaying “New Product”.
- You’re also able to edit your WooCommerce checkout page fields, user accounts, and cart pages.
With digital transformation and the rise of customer-centricity, personalisation has become the name of the eCommerce game. Product Add-Ons by WooCommerce gives your clients the personalisation options to make a product truly their own — including personal engravings, premium fabric upgrades, and tailoring products to better suit their needs. What’s more, this personalisation happens in real-time, so customers can create what they want before checking out of the store.
As it’s developed by WooCommerce, you know you’re getting a quality product that caters to, and improves the nuances of the framework. The Checkout Field Editor “provides you with an interface to add, edit, and remove fields shown on your WooCommerce checkout page. Fields can be added and removed from the billing and shipping sections, as well as inserted after these sections next to the standard ‘order notes’.” Essentially, it gives you more control over your checkout functionality without having to get into the code.
This fully customisable (HTML/CSS) extension cuts out the step of having to send PDF invoices to customers in separate communications. PDF Invoices & Packing Slips automatically generates and attaches a PDF invoice to the order confirmation emails that go out to your customers. What’s more, you’re able to either download or print invoices and packing slips from the WooCommerce order admin.
As ever, word of mouth remains the strongest marketing tactic in existence. The better the purchase experience, the more likely it is that other users will buy from your store. Share Your Purchase is a customisable extension that helps users share their purchases on social media with a set of buttons on the Order Received page. As your products are being recommended by a user’s contacts, the social media shares generate more confidence in your store. You’re able to feature the five platforms that align best with your marketing goals:
- WhatsApp (only appears on mobile devices)
With stellar reviews and over 15,000 people using it daily, Smart Coupons by StoreApps is the highest selling coupon plugin of all time on WooCommerce. Installation will help you grow sales and customers with tactical discounts, coupons, credits, vouchers, product giveaways, offers and promotions. The plugin has a ton of features, is easy to use and was designed to be high performance so as not to slow down your online store or checkout facility.
With 17 million customers making use of it, Mailchimp is by far the largest marketing automation platform in the world. The official Mailchimp for WooCommerce integration brings this powerful functionality to your eCommerce store so that your customers and their purchase data are automatically synced with your Mailchimp account. This means you’re able to deploy targeted campaigns, follow up with customers post-purchase via automation, cross-sell and upsell based on purchase history, recover abandoned carts, and determine the ROI of your marketing efforts. Did we mention it’s free?
Another must have in our list of WooCommerce plugins. Create and style your own beautiful email templates for better open rates and customer engagement. At the moment, WooCommerce email customisation requires knowing how to code and edit PHP template files. Email Customizer takes on the heavy lifting by:
- Offering simple colour customisation
- Easy header and footer formatting
- Custom links and social network links
- Email content customisation – with [shortcodes] – using the familiar WordPress Customizer interface.
Shopping cart abandonment is an eCommerce term that refers to users who’ve added products to their cart but exited the website before following through on the purchase. WooCommerce Abandoned Cart Recovery is an extension that helps you recover incomplete orders in your online store. How? Well, the plugin will begin to fire-off cart recovery emails or facebook messages to the customer, nudging them to complete the order.
Plugin to eCommerce excellence with a trusted WooCommerce developer
Whether you’re looking for flexibility and responsive design or reliable coding and ongoing support, Kaira has your WooCommerce covered.
Our WordPress and WooCommerce plugins and themes are informed by years of design and development experience, and aimed at getting your eCommerce store or website setup quickly, with minimum hassle and maximum performance. If you’re interested in WordPress themes to add to your eCommerce arsenal, we’ve just released our most customisable theme to date: Overlay.
If you’ve any questions or require further information about WooCommerce plugins, please don’t hesitate to get in touch with us here. We’re always happy to help!